Antecedents and their effects on consumer ethnocentrism. Consumer ethnocentrism and attitudes toward domestic and. Sharma, s shimp, t and shin, j 1995 consumer ethnocentrism. This is a quantitative research paper, the data collected through a semistructured survey questionnaire. The authors cross culturally compare demographic antecedents with these dispositions, as well as behavioral outcomes. Journal of the academy of marketing science, 23issue 1, 2637. Consumer ethnocentrism is derived from the more general psychological concept of ethnocentrism. Shimp, t and sharma, s 1987 consumer ethnocentrism. Construction and validation of the cetscale journal of marketing research vol 26, pp 280 289.
This conceptual phenomenon leads to making purchasing decisions that do not only depend on pricequality but also depend on the criterion of where the product comes from. A test of antecedents and moderators, journal of the academy of marketing science, 231, 26. Journal of administrative sciences and technology, 2012 article id 693619, 14 pages altintas, m. The aim of this paper is to test the effect of the ethnocentrism on country image and product image. Then, antecedents and consequences of consumer ethnocentrism are discussed in the line of the mediator and moderator effects. The purpose of this study was to investigate what leads french consumers to ethnocentrism and the effects of their ethnocentrism on attitudes toward imports, and subsequently on purchase intentions. The differences in consumer ethnocentrism from respondents in shanghai and in taipei are that shanghai respondents are more ethnocentric than taipei respondents. Results are derived from primary data collected from a consumer. The aim of this study is to test the effect of four antecedents of product country image. Consumer ethnocentrism is derived from the general concept of ethnocentrism that was first introduced in sociopsychological literature.
Basically, ethnocentric individuals tend to view their group as superior to others. Identifies consumer market segments existing among turkish consumers by using lifestyle patterns and ethnocentrism. Does brand equity influence consumers ethnocentric tendencies in. Thus, france provides a useful backdrop upon which to explore consumer ethnocentrism in the eu. Consumer ethnocentrism buy french products is an example of the ethnocentric buying behavior of the french consumer.
In these circumstances, the topic of consumers ethnocentric. The purpose of the study is to examine whether digital natives and digital immigrants differ in their sensitivity to foreign products. They test the validation of the con struct measures and associated hypotheses using survey data drawn. Cosmopolitanism, consumer ethnocentrism, and materialism. Consumer demographics as antecedents in the animosity. Furthermore, ethnocentric consumers in shanghai believe domestic brands of mobile phones are the best choices, while ethnocentric consumers in taipei think domestic brands of mobile. Consumer ethnocentrism is derived from the more general psychological concept of ethnocentrism basically, ethnocentric individuals tend to view their group as superior to others.
The direct drivers of ethnocentric consumer, intention and. This article identifies theoretical antecedents of consumer ethnocentricity and the effect ethnocentricity has on evaluations toward importing products. In this context thorough study of consumer ethnocentrism will enable marketers to undergo effective marketing strategies to penetrate the global markets. Animosity and consumer ethnocentrism is a concept of psychologicalsocial which describes the negative attitude in evaluating foreign products. Methodology generally, fuzzy logic can improve the study in the area of customer preferences. Enhancing the quality of consumer ethnocentrism research. The effects of consumer cosmopolitanism on purchase. Consumer ethnocentrism and attitudes towards the domestic. This study attempts to validate the antecedents of consumer ethnocentrism and determine causal relationships between the specified antecedents and customer ethnocentrism in light of customer behavior in a less developed country jordan. Survey findings indicate that there are several lifestyle dimensions apparent among the turkish consumers which had an influence on their ethnocentric tendencies. Shimp, dunn and klein 2004 extended the model to examine regional animosity between southern u.
In view of the increasingly dynamic ethnic composition of nation states in europe and elsewhere, this paper aims to examine the effects of ethnic affiliation on ethnocentrism and domestic purchase bias, and to test a model of consumer ethnocentrism antecedents and outcomes in a multi. Pdf market segmentation by using consumer lifestyle. The purpose of this study is to explore the relationship between antecedents and consumer ethnocentric tendency on electric car purchasing in henan province, china. This relationship has not been tested before in pakistan. Dynamics of ethnocentrism among senior college students. Antecedents of consumer ethnocentrism uum repository. In addition, the effect of demographic factors on the level of. Consumer ethnocentrism and behavior in a market of dietary. Consumer ethnocentrism is the meticulousness, indeed morality of purchasing foreign manufactured products. As such, they view other groups from the perspective of their own, and reject those that are different and accept those that are similar netemeyer et al. Interest in foreign travel is the result of a positive attitude toward exposure to foreign countries 26 argued that.
Demographics does not vary with consumer ethnocentrism. In modern times, consumer ethnocentrism has become an important strategic tool. Cale and independent t test, correlation analysis, multiple regression. Besides, it aims to determine from which one of these variables product or country image is the moderator for ethnocentrism. Consumer ethnocentrism and attitudes toward domestic and foreign products consumer ethnocentrism and attitudes toward domestic and foreign products john j. Journal of the academy of marketing science, 231, 2637. Data for the study were collected through personal interviews in istanbul. The concept and preliminary empirical test, advances in consumer research, volume 11, pp.
This, in turn, derives from earlier sociological theories of ingroups and outgroups. Journal of the academy of marketing science, 23, 2637. Some evidence of consumer ethnocentrism in australia. The direct drivers of ethnocentric consumer, intention and actual purchasing behavior in malaysia. A series of nomological validity tests show consumer ethnocentrism to be moderately. Four separate studies provide support for the cetscales reliability and convergent and discriminant validity.
Transnational economy creates a great pressure on marketers by mounting tough competition across the world, providing an opportunity to indian customers to freely mobilize and have free access to overseas goodsservices. Next, we show that the influence of service outcome and perceived cultural distance on. Impacts of consumer ethnocentrism on purchasing intention. Interest in foreign travel is the result of a positive attitude.
The aim of this study is to provide empirical facts of the expansion of the fourtypology animosity as an antecedent of consumer ethnocentrism ce. The application of fuzzy logic theory to consumer behavior research can improve the research in the area of consumer ethnocentrism liu, 2009. How does the antecedents of product country image affect. Organizations need to have the extensive knowledge of the consumer ethnocentricity before internationalize their ventures 35. Also identified are factors moderating the effect of ethnocentric tendencies on consumers attitudes toward importing products. A test of antecedents and moderators, journal of the academy of marketing science, 23 1 pp. As such, they view other groups from the perspective of their own, and reject those that are different and accept those that are similar. Construction and validation of the cetscale, journal of marketing research 24. A test of antecedents and moderators, journal of the academy of marketing science,231. The consequences of consumer ethnocentrism include 1 an overestimation of the quality and value of domestic products or underestimation of imports, 2 a moral obligation to buy domestic products, and 3 an intense preference for domestic products sharma et al. An application of the consumer ethnocentrism model to. The conceptual framework used is based on the work of sharma, s. These theorists believed that as a social being, a person gives preferential treatment to members of the groups to which they belong.
A test of antecedents and moderators journal of the academy of marketing science vol 23, no 1, pp 26 37. The role of ethnic affiliation in consumer ethnocentrism. Consumer ethnocentrism resulting from a lack of studies that formulated the concept corresponding author. The concept of consumer ethnocentrism is introduced and a corresponding measure, the cetscale, is formulated and validated. The goal of this thesis is to identify the sociopsychological antecedents and main outcomes of consumer ethnocentrism, and to quantify the relationship of consumer. Results concluded that consumer ethnocentrism and feelings of animosity still have an important impact on the evaluation of foreign products. The paper aims to disclose the relationship between the consumer ethnocentrism and consumer attitudes towards the domestic and foreignmade dietary supplements in the market of lithuania. Testing the dimensionality of consumer ethnocentrism scale. The research data have been obtained by using the survey of consumers. Ethnocentrism was first studied in the 1970 s by sociologists, such as lewis, 1976, lynn, 1976. An integrative framework and a detailed summary table are provided. Consumer ethnocentrism and attitudes towards foreign beer brands. The current study is the first to look at antecedents of consumer ethnocentrism from digital native and immigrant perspectives.